Thursday, April 16th, 2026
Manufacturing Matters Monthly Call – April
April’s Topic – Sales, Business Development & Customer Growth
April 16, 2026 | 12-1pm MDT on Zoom
Join CAMA for a panel discussion on Sales, Business Development & Customer Growth with the Rocky Mountain Manufacturing Association.
Panel Members:
Dan Smink — President, RefractROI
Dan is the President of RefractROI, a data-driven growth firm focused on helping B2B and manufacturing companies build scalable revenue engines. He works closely with leadership teams to align marketing and sales into a single, accountable system designed to drive predictable, profitable growth. Dan’s perspective is rooted in a common challenge across manufacturing organizations: strong operations paired with disconnected go-to-market strategies. He helps companies close that gap by integrating modern marketing strategies — especially in an AI-influenced buying environment — with disciplined sales execution.
Robert Lock — President, Buffalo Mountain Sales Strategies, CSL, CEPA
After 25+ years leading sales organizations across industries, Robert founded Buffalo Mountain with one clear mission — to bring the same caliber of sales leadership that Fortune 500 companies take for granted to the privately-held and family-owned businesses that need it most. As a Fractional CSO or VP of Sales, Robert brings proven frameworks and executive-level leadership to businesses for a fraction of the cost of a full-time hire.
Bryan McDonald — Partner, onPurpose Growth
Bryan is a partner at onPurpose Growth, a sales consulting, coaching and fractional CRO company. He’s been in sales for 27+ years and helps manufacturers put in place or improve sales systems that make a direct impact on EBITDA.
David McIlwaine — Professional EOS Implementer®, Peak Implementing LLC (Moderator)
David works with leadership teams in manufacturing and growth-stage companies to build the disciplines that turn sales intent into revenue execution. With a background in CRO-level strategy, sales leadership, and operational accountability, David brings a practitioner’s lens to the conversation — not theory, but the systems and structures that make sales growth repeatable and scalable. As moderator, David will guide the conversation across the panel’s combined expertise in fractional sales leadership, data-driven marketing, and go-to-market alignment.
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