Capture What Your Best Operators Know
Using AI to Create Work Instructions and Accelerate Shop-Floor Training
Featuring a live demonstration of STNDRD
When an experienced operator retires, changes roles, or is unavailable, critical process knowledge can be difficult to replace. Creating and maintaining traditional work instructions can also be slow, inconsistent, and disconnected from what actually happens on the shop floor.
Join CAMA for the first installment of CAMA Applied, featuring Alex Hoffman of Manufacturer’s Edge and a live demonstration of STNDRD - a cloud-based platform that uses AI to transform video of an operator performing a task into structured work instructions, training materials, and process documentation.
Attendees will see how manufacturers can use video and AI to capture institutional knowledge, accelerate the creation of standardized work, support more consistent operator training, and preserve important processes before that knowledge is lost. STNDRD also offers training tracking, multilingual support, version control, and real-time procedural assistance.

What attendees will learn
- How to capture critical shop-floor knowledge from experienced operators
- How AI can convert task videos into standardized work instructions
- Ways to improve onboarding, cross-training, and operational consistency
- How digital instructions can be updated, translated, and managed over time
- Where AI-enabled training tools may fit within an existing manufacturing operation
Speaker
Alex Hoffman
Director of Manufacturing Success and Growth
Manufacturer’s Edge

With more than 30 years of experience in manufacturing engineering, automation, and operations, Alex Hoffman is passionate about helping small and mid-sized manufacturers improve performance and competitiveness.
His experience spans consumer electronics, automotive, medical device, and aerospace manufacturing across the United States, Europe, and Asia. Before joining Manufacturer’s Edge, Alex held leadership and engineering roles with Ohio MEP, Mikron, and Apple.
He holds a B.S. in Mechanical Engineering from the University of Wisconsin–Madison and an M.S. in Engineering Management from the University of Dayton. Manufacturer’s Edge currently lists him as its Director of Manufacturing Success and Growth.